Norwegian EV Association

our politicians decided that these cars should not cost more than than ice cars and remove the taxes so we tax ice cars heavily and we don't tax these cars to say differently we we taxed what we don't want and we promote what we want and this make makes it possible for consumers to choose electric and they do and now assume the majority is doing so so far this year almost 50% of new car sales have been electric cars so now more and more people are buying these cars just like any other car as a regular car so we're in an early mass market and if people are not just still early adopters anymore and the challenge now is getting enough Chargers up and running because people are using this more and more as the number one car are they using it for longer trips

they used to do if they want to go to the mountains on the weekends or and then you get a challenge with capacity at the Chargers so you have more and more situations where people actually have to queue and wait in line to use a fast charger and that's quite annoying when you're actually on your way to somewhere and and want this to be quick so we are now working together with the industry the different charging operators and trying also to get the politicians to understand that we we now have to plan plan for a whole different infrastructure to to get enough capacity and not enough Accardo charging capacity and of course it's also helped with here that we're staying at in this Ayane tea station that they're also putting up chargers that can can charge

at where cars can charge and higher speeds but we also need more reliable Chargers and we need more or more chargers really in Norway back in 2012 the market share was 3% so 3% of new car sales were electric so far this year it's close to 50 so it's happened very very fast in Norway but that is not because we as in regions are more environmentally friendly anything like that it's because these cars can compete price-wise and this will happen on a global basis pretty soon because we will get a situation where these cars get cheaper to produce because volume volume Rises and you get also you have had the batteries car price coming down so Bloomberg for example say that before 2025 electric cars will be cheaper to produce and so OEM so somehow I am saying

it will happen even further so we will have a paradigm shift and a total disruption on a global level because Norway did this even though the technology was not really mature we have mostly been the in the beginning of that when the sales started running there were still cars with low low range with lack charging stations in other countries you will be helped with better technology cars that can go with long range and and better charging infrastructure so that's why I'm saying this will probably happen faster in many other markets as should as soon as we reach this tipping point where the price levels out and of course it will happen even sooner in markets where the politicians are helping with incentives and trying to push this to happen faster