X Daily News
@xDaily · Jul 11, 2023
INSIGHT: Here's why Elon changed Twitter's metrics from mDAU to user-seconds of screentime.
The old mDAU metric:
- included bots
-included e.g people who got a Twitter notification on their phone but didn't open the app
The new metric is much harder to manipulate.
Elon Musk@elonmusk· Jul 10, 2023@lindayacc Cumulative user-seconds per day of phone screentime, as reported by iOS & Android, is hardest to game. I think we may hit an all-time record this week.
Elon Musk
@elonmusk
Exactly, it is hardest to fool.
Troll farms can still manipulate screentime via humans with lots of phones, but that is >100 times more expensive than bots.
05:48 AM · July 11, 2023 · 613.7K views
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